About Hunter

Hunter’s story

Hunter Jensen is an entrepreneur and CEO of Barefoot Labs, where he leads the development of secure, self-hosted AI infrastructure for companies that cannot compromise on privacy, control, or compliance.
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With more than 20 years at the helm of Barefoot Solutions, a custom software agency trusted by Microsoft, Samsung, Salesforce, and Petco, Jensen recognized the next major shift in enterprise technology: businesses want the power of AI without the risk of exposing sensitive data. That insight led to the creation of Compass, Barefoot Labs’ flagship AI assistant.

A Proven Leader in AI

Compass delivers the ease and intelligence of tools like ChatGPT but is fully customizable, integrates with internal data and systems, and runs privately within a company’s infrastructure. It equips teams with AI-powered productivity, helping organizations operationalize AI in ways that drive ROI and growth without increasing headcount.
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Jensen’s background spans full-stack development, enterprise architecture, and fractional CTO roles. He has guided startups through raising eight-figure investments and navigating mergers and acquisitions. Today, he applies that expertise to Barefoot Labs’ mission: making AI work for businesses, not against their policies or people.

From Vision to Execution

Built one of Southern California’s most diverse digital portfolios

Delivered enterprise software across healthcare, legal, finance, and government

Led the transition from agency to product, creating an AI platform that solves real operational challenges

Jensen believes AI is no longer optional, but neither is protecting sensitive information. At Barefoot Labs, he is helping companies scale securely, intelligently, and on their own terms.

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